FREE ESSAY ON WINDMERE CORP

WINDMERE CORP

WINDMERE CORPORATION
What do you recommend that Windmere do over the next two or three years?
In my opinion, Windmere must continue to expand its U.S. sales to continue using its
factories in China effectively in 2-3 years time. It has focused on a developing a family
of brand names in addition to private branding and OEM business , as well as developing
additional product lines to push through its distribution channels. These brand names can
be easily marketed through these channels which will in return provide reasonable profit
to the company. Focusing on brand identities for each of its major product lines is an
important issue for this company. 
Its professional saloon products from the Belson Products Division are marketed under
saloon designs, Pro Star and Premier brand names. This enables Windmere to gain large
national retain chain clients such as Wal-Mart, Eckerd Drug, Kmart, Target, Caldor, etc.
These huge retail clients will be Windmere 's strategic partners. Windmere has to adapt
itself incase of huge demand to its product through these retail channels. In the future,
Windmere has to provide high-quality goods in case of this unexpected situation of excess
demand. Another fact is that, new products of Windmere has to be competitive in the
environment. Before presenting these products Windmere has to make some Market Research
Appraisals in order to understand product's market position and segmentation.
On international scale , three big subsidiaries Hong Kong, Canadian and Dutch provide
supply to its international markets, these subsidiaries need to be improved with new
subsidiaries in order to provide more integrated distribution networks.