FREE ESSAY ON ONLINE MARKETING

ONLINE MARKETING

The internet application called the world wide Web (WWW) is one of the technological tools
that is making a significant impact on marketing. The Internet is a wed of more than 2.2
million computers linked by telephone on more than 32,4000 connected computer networks
and is accessible in 135 countries and territories (Kotler). This medium provides
relatively inexpensive way for companies to advertise their products to millions of
people, 24 hours a day. It also opens up the home-shopping market and gives consumers
easier access to international markets. It is convenient for customers because they can
order products wherever they are, and they don't have to deal with things like traffic,
parking spaces and useless trips when items are out of stock. (Kotler). Consumers can
also compare information about different or competing companies more easily because
information is literally at their fingertip. Consumers don't have to deal directly with
sales people and be influenced by them to make purchases. Companies can also stay in
touch with their customers and suppliers by creating web pages and setting up internet
addresses to receive e-mail from customers worldwide. The WWW also provides a quick way
to link employees to remote offices that may need to formulate and develop marketing
plans and strategies. The communication limke to these offices also offers the ability to
distribute information like sales information more quickly, which could result in better
decision making.